The Weight
You Carry

Deadweight started with a question: what are you holding onto that is making you weaker?

Not the obvious stuff. Not the bad habits everyone talks about. The subtle weight. The noise. The comfort. The story you keep telling yourself about why you are not further along.

We made this brand for the ones who have already started cutting that weight. Who understand that discipline is not punishment, it is precision. That restraint is a form of power. That the work is the point, not the reward at the end of it.

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Deadweight is not motivation. Motivation is temporary. What we are talking about is a permanent shift in what you decide to carry. Everything you wear, everything you choose, should be evidence of that decision.

The pieces we make are built for that standard. Not loud. Not for the room. For the ones who already know.

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The Facts

Deadweight Supply Co. was founded in 2026 in Boise, Idaho by Justin Pickrell, Marcus Alonzo, Justin Sweat and Kapena Ho.

Every tee is printed on a Hanes Beefy-T Retro Street 5180R blank. 240 GSM (7 oz/yd²). 100% ring-spun cotton jersey. Oversized cut, drop shoulder. DTF print. Sizes S through 2XL at $29.99. The Deadweight Hat is a six-panel low-profile structured cap in cotton twill, one size, $24.99.

We name the blank because almost nobody else does. If a brand tells you a shirt is heavyweight and will not tell you the number, that was a choice they made.

Ships from Boise, Idaho. US only. Standard shipping $5.99, free at $49. Returns accepted within 14 days of delivery, unworn and unwashed with tags on. Wrong item or damaged on arrival is on us, return shipping included.

If that is you, you already understand.

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